A nontrivial segment of consumers factor their face shape into their decision-making.

Our face shape analyzer detects 1 of 8 commonly accepted face shapes. It then informs the consumer on which types of glasses look well and very well. In our consumer tests we found that stating what won't work is counterproductive to sales.

Studies on consumer habits suggest that restricting consumer choice via suggestive utility maximization positively affects customer's perception of available choices and increases the probability of purchase.